Over the last 20 years I’ve worked with peak performers in all realms of sport and business which lead me to found, scale and achieve a 7-figure exit from one of the largest fitness education providers in the UK at the age 35, a goal I had always set out to achieve for myself and my family. 

And then I realised I’d got my priorities all wrong. 

For the last few years I’d been trying to do it ‘right’ by bringing in executives on big salaries to run the company, whilst in the process removing myself from what I was best at – coaching! 

I’d completely forgotten that the reason I got into this industry is because I thrive when I’m coaching performance individuals to achieve their best. 

I’d deeply missed that, and in 2023 I decided to change that for good and install an upgraded core value for myself which was very simply: 

“Never Stop Coaching” 

My work now consists of supporting coaches and educators through my business ’The Coaches Coach’, I work with coaches to help them get paid what they deserve and are truly worth (£100k+). 

I’ve been on that journey as an unpaid intern, £18k coach and then when I realised I wanted to properly earn getting called a ‘sell-out’ by wealth averse peers. You are not alone fellow coach! 

And I do Peak Performance Life Coaching for men through my programme ‘The Edge’. I help you discover, harness and unleash your edge so you can live life on your terms and have fun doing it. 

I lost my edge and had to work incredibly hard to find it battling depression and mass anxiety, I know how you feel!

Some of my notable personal and business achievements along the way: 

Acted as a performance coach to multiple olympians, UFC Fighters and professional athletes across a wide range of sports. 
One of the Athletes I worked with was voted Fifa World Player of the Year and nominated for BBC Sports Personality. 
Built a market leading education company to 25 sites, multi 7 Figures of revenue and flagship products serving over 100,000 people. 
18 x 6 Figure Product Launches 
Been featured as an expert in GQ, The Times, The Independant, Mens, Health, Mens Fitness and many more. 
Appeared on the BBC as an expert for health and wellness.  
Built a company following of over 100,000. 
A personal following of over 50k with a newsletter with over 20,000 people reading regularly. 
Achieved Chartered Director Status with the IoD in 2019. 
Many awards for digital business, personal coaching, training and education.

If you want to learn more about the work I do you can do one of 3 things: 

Go to my website and watch my masterclass on growing your coaching business to 6 and 7 figures. 
Join my community ‘Entrepreneur Coaches and Educators’ 
Message me for personal coaching enquiries, I answer all my DM’s myself. 

Or simply follow me and consume the content I put out. 

For more social following you can find me @brendanchaplin on insta or Facebook (yes I am old 🙂

My best to you and thanks for checking out my profile, 

Brendan